Cover Letters That
Actually Get You Hired

What Is an ATS-Friendly Cover Letter?

An ATS (Applicant Tracking System) is software used by over 98% of Fortune 500 companies to automatically screen job applications before a human recruiter ever sees them. An ATS-friendly cover letter is one that contains the right keywords from the job description, uses clean formatting, and avoids complex tables or graphics that the system cannot read.

CoverCraft AI analyzes the job description you paste and naturally weaves in the most relevant keywords — giving your application the best chance of passing the ATS filter and reaching a real hiring manager.

US vs UK Cover Letter Format — Key Differences

Cover letter conventions differ significantly between the US and UK job markets. Here is what you need to know:

• Length: US cover letters are typically 250–400 words. UK letters follow the same standard but often lean toward more formal, understated language.
• Spelling: US English uses "organized," "color," and "analyze." UK English uses "organised," "colour," and "analyse."
• Tone: US letters are direct, achievement-focused, and confident. UK and European letters are slightly more formal and less assertive.
• Opening: US letters often open with a strong hook. UK letters may use a slightly more reserved opening.

CoverCraft AI supports both formats — simply toggle between US English and UK English before generating your letter.

Cover Letter Tips by Industry

Different industries expect different tones and content in cover letters. Here are quick tips for the most common sectors:

• Technology & Software Engineering: Highlight specific programming languages, frameworks, and measurable outcomes (e.g., "reduced load time by 40%"). Use a confident, direct tone.
• Marketing & Content: Showcase campaigns, metrics, and creative achievements. Demonstrate your understanding of the brand's audience.
• Healthcare & Nursing: Emphasize patient care, compliance, certifications, and empathy. Use a warm but professional tone.
• Finance & Accounting: Lead with quantifiable results, accuracy, and regulatory knowledge. A formal tone is preferred.
• Customer Service: Focus on communication skills, problem-solving, and customer satisfaction scores. A friendly, approachable tone works well.
• Education: Highlight teaching philosophy, student outcomes, and curriculum experience. Use a thoughtful, professional tone.

CoverCraft AI adapts to any industry automatically — just paste the job description and let the AI tailor your letter to match exactly what the employer is looking for.